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How Much Does SEO Cost?  Here's What You Need To Know!

SEO (search engine optimization) is a critical component to any online marketing strategy. Its purpose is to help companies attract their ideal customers to their website and incentivize them to take a specific action or actions. When you create your strategy, you need to establish a budget to go with it.

So, wait..  How MUCH does SEO really cost?

So if you were to ask an SEO consultant, “How much does SEO cost?” you probably wouldn’t be satisfied with the answer, “It depends.”

It’s always a challenge to answer the question accurately when it comes up in conversation because SEO is an ongoing activity and you’re never really ‘done’.

While this response may seem like a salesperson’s trick to raise rates as high as possible, it isn’t. Why? Because there are a number of factors that can affect your ability to get to the top organic ranking on the SERPs (search engine results page). To get a sense of the complexity of the question, how would you respond if you were asked how much it costs to buy a house?

There are a number of questions that probably come to mind before you can answer.

  • Where is the house located?
  • How old is it?
  • What upgrades does it have?
  • What condition is it in?
  • How many comparable homes are currently on the market in the same area?

Google looks at over 200 elements when deciding how to rank a website, these may include:

SEO operates in a similarly dynamic market. Google alone has over 200 on-page and off-page factors that affect how they index a website and its pages. Some of these elements include:

  • The authority and trust to a website
  • The quality and frequency of the content you post
  • The keywords you select
  • How you utilize them in your meta tags
  • The quality and quantity of links you have coming to and going from your site
  • And many, many more...

And these factors change regularly. For example, we recently wrote about the Google Penguin update, their update to the Panda algorithm and various other changes in the Google search algorithm. In total, reports indicate that they perform about 600 tweaks every year to improve the quality of the results on their SERPs.

More importantly:  The problem is that there are many factors that are out of our control.  In all reality, there are a finite amount of spaces available and many more companies competing for those spaces. The amount of time it will take for search engines to index your content, the display in in the SERPs at all varies greatly and depends on hundreds of factors.  To even attempt to predict what it will take to accomplish this and the amount of time it will take is unprofessional to the point that anyone who makes claims or promises about the behavior of search engines’ algorithms with respect to their efforts is someone to be wary of.

Important answers to have ready when requesting pricing on SEO services may include:

So before you can get an appropriate response to how much SEO costs (or your budget for SEO), you have some important questions to answer (which are the questions we ask our actual clients prior to work), including:

  1. What current or past SEO have you done to your website?
  2. How old is your website?
  3. Do you currently use social media?
  4. Do you currently use Google Webmaster Tools/Google Analytics?
  5. Who is your customer base?
  6. How saturated is your current online competition?
  7. 3-5 competiting websites
  8. Ideal keywords and phrases you wish to rank for?

To get an understanding of what it will take to help you accomplish your SEO goals, we start by performing an in-depth market research and analysis of your on-page and off-page SEO, as well as those of your top competitors. This gives us the lay of the land and a baseline to use in monthly analysis as your site improves with our SEO strategies.

As you can tell, there's no one price fits all or cookie-cutter plan out there for SEO.  The truth is, SEO is just like your fancy tuxedo.  You need it custom tailored to your needs and your customer needs.  While having the above answers can help you get a faster quote and price, you can typically expect that we can make a custom plan for whatever your budget is for SEO.  Contact V2interactive today for a free site review and quote on your SEO needs!