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Top 10 Details to Have Ready Prior to SEO

Usually, when a new client comes to V2interactive we go over a free SEO consultation to find the clients needs, wants and desires with SEO and marketing.  Since the first ten questions are very general and basic, we've decided to explain the top 10 answers to have ready for your SEO.  Please review these questions as they will seem very familiar if you request a quote from us for our SEO services.

1. What web analytics program do you use, and can we have access to it?

Web analytics are the key to measuring the current level of SEO success (or lack thereof). They're also the key to determining whether any future SEO implementation is helping to bring more targeted traffic. Therefore, it's critical for me to have access to this information regardless of the level of SEO service I'm providing. If you use Google Analytics (GoAn), it's very simple to add new users to the account and in most cases it's fine to provide report-only access (rather than admin). Along with GoAn, I also ask for access to the client's Google Webmaster Tools (GWMT) account. These days, if you have GoAn access, you can usually add the same website to your GWMT account as well, which makes the process easier.


2. What's the purpose of your site and who is your target audience?

This is a seemingly simple question, yet it often stumps many clients. Some of them will cop out: "Well, the purpose of our site is to sell our product." And your target audience? "Umm ... anyone with a credit card?" Not very helpful. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? An SEO consultant needs to have a clear picture of who you are because everything we do hinges upon this -- from the keyword research to deciding what type of content needs to be written, to how you might want to attack social media marketing.


3. Are there any other domains or sites that you own or control, or that you used to use instead of the current domain? (Please list them all.)


This information is important so I can assess any duplicate content issues. I need to know whether that other site I found that is using nearly the same content as yours is owned by you, or if someone scraped yours. I also need to know if you're using multiple domains as an SEO strategy (so I can smack you!). I added this one to my questionnaire when I kept finding doorway domains or other sites that my clients *forgot* to tell me about. Even those who really do forget or who purposely don't tell me about their additional domains aren't getting away with anything. I usually end up finding them during my website audit process. So if you're a client, do us both a favor and come clean from the start. This will save us all some time down the line! (And I was just kidding about smacking you :)!)


4. What have you done so far (if anything) about optimizing (SEO) your site?

My favorite answer is to this is "nothing" because that means we're starting with a clean slate and have nowhere to go but up! But most clients these days have done at least some rudimentary SEO. While I can usually spot any on-page optimization, it's helpful to hear it from you. Sometimes, the things clients say they've done (e.g., created keyword-rich Title tags) don't actually seem to be done when I look for them. That tells me that your idea of SEO and mine may be quite different, and it's good to know this up front. It's also good to know if you have already been through a string of SEOs and what each of them has done to the site during their tenure.


5. Is there anything that you may have done that the search engines may not have liked regarding previous optimization efforts for your site?

This one is sort of an addendum to the last one for those who may have *forgotten* to tell me any bad or spammy things they (or a previous SEO) may have done. While they may have not mentioned anything spammy in the last question, this gives them the opportunity to add anything that they weren't quite sure was on the up-and-up. Very often, the client may think something was bad or caused problems, when it's actually innocuous. Other times, there can be a big mess to sort out -- e.g., all kinds of paid-for spammy-anchor-text links. As an SEO it's helpful to know right away where to focus my efforts.


6. List the websites of your 3-5 biggest competitors. Why do you feel they compete with your site?  Please use realistic competition examples and not a JCPenny or Amazon.com

I like this question more for the second part than the first. It's always interesting to see why people think another company or site is their competitor. Very often, the only reason people think it is that the other site shows up in the search results for the keyword phrase that the client wants to show up for! While that may make them your competitor, it also may not. It may simply mean that you're shooting for the wrong keyword phrases. It's also very helpful to look at competitor sites to see how they're set up and whether they seem to have done much in the way of SEO or not.


7. What are your ideal keywords or key-phrases you would like to rank for?

Often times a client has done research on keywords.  Sometimes the keywords are way off.  However, if the client has an idea of keyword or keyphrases they want to rank for we can pick up research to confirm if the keywords will bring in traffic or will bounce.  We typically ask for a simple batch or sample list, 5-10 keywords or key-phrases that a client wants a user to search for when finding their website.


8. After a potential customer visits your site, what specifically do you want them to do?

This is a wonderful way to understand what the various conversion points of your website are. If your only answer is "Make a sale," then you likely need to add some other smaller conversion points, such as signing up for a newsletter or updates, following you on social media, filling out a contact form, calling you, etc.


9. Do you have social media accounts (e.g., Twitter, Facebook, Google+) and if so, what are your user names?

This is important to see if and how they're using social media. If they're not using it at all, as an SEO, you must determine whether they should be. If they are using it, a quick review of their accounts will show you exactly how they're using it. For instance, you'd want to look at whether they are simply tweeting out links to their own content via an automated feed, or if they are also interacting with their audience. This will help you devise an appropriate social media marketing strategy for them down the line.


10. Is there anything else you may have that you think will provide a more complete picture of your site?

Do you have articles, press releases or other media to your site?  The smaller things can make a huge difference in your website marketing and SEO.  Please include any additional information about your website, company, marketing and SEO needs.